Building a co-operative future through a global brand
A turning point for European cooperatives
See online : europe.coop
The April European Cooperative Convention in Moscow (Cancelled because of travel restrictions due to the Icelandic volcano eruptions. – Ed.) is a pivotal moment for the cooperative sector in Europe: to acknowledge the scale of the opportunity presented by the global financial crisis and the consequent loss of trust in the tired business models of the past. And having done so, to work together as a movement to exploit the full potential of this window.
We have an unprecedented opportunity to collectively reach out to consumers with a bold vision of a new business mainstream, one built on trust, and flowing from our shared cooperative values.
Centrally important to communicating this common vision is a pervasive brand that we can all share in, and which differentiates us as ethical cooperative enterprises. This brand already exists; it has been carefully developed for the last ten years in readiness for this opportunity. It is global, verifiable, pervasive, powerful, and built on our common cooperative values and principles.
Building the future cooperative movement through a shared global brand
.coop is the de facto verifiable brand identity for cooperatives worldwide. With its primary focus online it is perfectly suited to supporting and promoting cooperative identity in the fastest developing business environment that is revolutionizing the way we all live and work.
Each website visit and each email sent reinforces the distinctive and trusted nature of our cooperatives, building recognition amongst consumers and delivering a new cultural awareness of the scale, diversity and values of cooperative enterprise.
.coop is also highly effective offline, subtly and effectively stating your cooperative difference on every piece of communication your organisation produces.
.coop is a “social brand”, a powerful mark that sits quietly and comfortably alongside your cooperative’s business branding, and which is shared with many thousands of other cooperative enterprises around the globe, building a worldwide network of trust.
A Free .coop Domain Name for Every Cooperative
.coop is a carefully constructed platform that has been painstakingly developed over the last decade. It is a robust and mature top level domain, and is ideally positioned to provide the social brand platform that will lift the cooperative movement to the next level.
Every cooperative that has not yet registered a .coop domain name can get one totally free of charge for 12 months. In addition europe.coop will work with each cooperative to ensure their .coop domain is up and running for website and email addresses. And for the many cooperatives that have yet to get online europe.coop can provide low cost web and mail hosting services, or work with your preferred cooperative service providers.
Building Cooperative Partnerships across Europe
A lot of work has been going on to build strong business partnerships with cooperative organisations across Europe to promote .coop and deliver support to cooperatives in their local language.
The europe.domains.coop team wants to establish similar partnerships in every country in Europe and beyond, enabling every cooperative to take full advantage of the benefits offered by being part of the global .coop community.
Cooperative federal organisations are ideally placed to be active and influential partners, adding value to their membership offer and creating valuable new income streams.
Be Part of the Future for Cooperatives
Paul Hazen, president of the .coop Registry, and Graham Mitchell, who heads sales and support operations on behalf of the leading .coop registrar in Europe, will both be in Moscow from April 19-21. They are keen to use the opportunity that the Moscow convention provides to meet with European organisations that are interested in joining the rapidly growing global .coop community and want to learn more. (This event was unfortunately cancelled because of the travel restrictions following the Icelandic volcano eruptions. – Ed.)
If you are participating in the Moscow conference come along to the Cooperative Image Building and Branding workshop at 09.30 on April 21, sponsored by www.europe.domains.coop, where the issues will be set out and discussed in depth. It promises to be a lively session!
If you can’t make it to Moscow don’t worry. Your organisation can still be a partner in the construction of the new co-operative future.
Learn more at www.europe.coop or register the names you want right now at www.europe.domains.coop.
Contact Graham Mitchell to arrange a meeting in Moscow, or to learn more about how your organisation can participate.
Telephone: +44 7906 318 677
email: contact@europe.coop
This article was written by Graham Mitchell of europe.domains.coop
via Cooperatives Europe – Building a co-operative future through a global brand.